Saturday, May 31, 2008

Staff Album Review - Mark


Snoop Dogg - Ego Trippin'
In his laid-back world, Snoop continues to remind us that it's good to be a gangsta'

Snoop Dogg has released another album entitled "Ego Trippin". It is hard to believe, but this is his 9th album! Snoop has been in the industry for 16 years and he definitely keeps his pimp status entact with his latest release. For this record Snoop chose to have the music produced by legendary producer Teddy Riley and DJ Quik. If you need a refresher, Teddy Riley had a major influence on Hip-Hop and R&B music of the 80's and early 90's. He has worked with artists like Slick Rick, Doug E. Fresh, Keith Sweat, Whitney Houston and Micheal Jackson. DJ Quick who put out seven albums of his own, has produced music for artist like Jay-Z, Janet Jackson, Ludacris,Chingy and Dr. Dre.

It is a major accomplishment to stay in the music industry for almost two decades, and Snoop Dogg has certaintly shifted from his hardened gangsta rap days to a more chilled out state of mind. Snoop is still smokin' however, and is still into woman, remaining the "King of Cool." With twenty one tracks to listen to, "Ego Trippin" is full of music that'll keep you entertained. What stands out about this album is the throwback to 1980's synthesized electro. You can hear futuristic twists to old sounds, which propels pop music production ands keeps it fresh. This is most important to anyone keeping an ear on the sounds being released from year to year. The best example of this is Snoops first single "Sensual Seduction". Called "Sexual Eruption" in the explicit version it provides bright, heavenly gusts of string instruments atop deep and broad pulsing electronica. The great part is that it's carried by one of the best usages of a flute I've heard in any song in awhile. The production of this song is genious and Snoop actually sings on this track. The radio version "Sensual Seduction" broke into the Top Ten on the charts.

To this fan's surprise. Snoop has a country song on the album too called "My Medicine", which he dedicates to Johnny Cash. I'll give you one guess what "My Medicine" is about. . .
Snoop continues to have both jazzy and r&b tunes on his albums. This works well for him because of that laid back, yet formidable flow he has. The style is perfect for ridin' in your car somewhere in warm weather with the windows rolled down. Although much of the lyrics continue to talk about a lifestlye of being with woman and havin' it all, Snoop Dogg shows a more sentimental and uplifting side in "One Chance (Make It Good)," "Can't Say Good Bye," and "Why Did You Leave Me?" Snoops ability to stay forceful in pop culture is extraordinary. Imagine nine albums and having the same appeal? Snoop Dogg is one of those guys who will still have it even as an old-timer. The production of this album is the key component that catapults it from being just another Snoop Dogg album to being one worth purchasing. As a Hip- Hop album "Ego Trippin" makes a great addition to your music catalog and I give 4 out of 5 spins.

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